IMIRT · Behavioural Performance
Work is a sport.Play to win.
IMIRT helps delivery leaders unlock performance through fresh perspectives and strategic plays — because behaviour is the multiplier that turns capability into outcomes.
The Problem
We know what we're spending.Not what we're getting.
"We know what we're spending, but not what we're getting — or when."
Delivery visibility is hard. IMIRT helps leaders see the game clearly.
See it for yourself · 3 minutes
Where is your team drifting?
Take the Reds Self-Test — 14 questions, no sign-up. Score the hidden behavioural risk in your team across Focus, Decisions, Pressure, Dependencies and Visibility, and see exactly what to do about it.
14 industry-specific versions — software, healthcare, public sector, pharma, financial services, construction, education, hospitality, retail, manufacturing, professional services, digital marketing, startup, plus a universal version. Pick the closest fit; the framework is the same, the vocabulary is yours.
Take the Reds Self-TestFree. No email gate to take the test.
The Solution
IMIRT Plays
Simple, visual, behaviour-shifting strategies that turn cluttered backlogs into strategic movement.
Formula by Bernard Jackman
Featured Play
Fresh Perspectives
Reframe delivery as movement across a pitch, not a static report
Spot what's stuck upstream, downstream, or ready to score
Shift from solo execution to shared investigation
The IMIRT Ecosystem
One truth.Three expressions.
IMIRT is a behavioural operating system expressed through a novel, a playbook, and real-time software — each one reinforcing the others.
Story
Behaviour in Motion
The First Red — the narrative doorway into IMIRT.
Playbook
Behaviour in Practice
Five plays that turn behavioural truth into delivery practice.
Software
Behaviour in Real Time
Surfaces silent signals before dashboards catch up.
Engage
What's in play for your teams right now?
Join the conversation and share your perspective.